Directors briefings are for senior managers and strategic decision makers. Directors Briefings, Resources for busy professionals: Every now and again as a consultant, manager or business adviser we need to put our hands on short, accurate and trusted materials covering a wide range of topics. In a previous blog entry, I highlighted some of...
Tag: Marketing
6 Steps to Successfully Setting Up a Marketing Automation Campaign
We all know that writing and processing content for your content marketing strategy is thirsty work. The entire process is time-consuming, and you never know whether or not your hard work is going to pay off until you’ve published it unless you’re prepared. One of the best ways to save yourself some time so...
What is a business blog? A marketing tool?
Why have a business blog? You may or may not have a website - but which is best or do you need both? Lots of business have them - but why? Should you have one? How will it help grow your business? This short outline is part of a mini series we have written...
The Insanity of looking at the “wrong” LinkedIn metrics on articles
Looking at the wrong LinkedIn metrics? Are you guilty of looking and focusing on inefficient LinkedIn metrics? There are some an old sayings, Just because you can measure something, does not mean you should. And What gets measured gets done. Looking at the wrong LinkedIn metrics? Why do we focus on some...
Why blog? Is it a Marketing tool?
Why blog and what is the value to small businesses and freelance consultants and trainers. This article explores the value to the provider and reader. This article is suitable for people new to Blogging or those thinking about Blogging for business....
Twitter as a marketing tool for training courses & events
Twitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend?...
Twitter as a marketing & CRM tool
Tips to help those involved in using twitter for their business. Some current thinking about using twitter as a tool for building relationships for future business. Twitter for learning and marketing - a win/ win strategy...
Using Facebook Canvas as a Marketing Tool for SMEs
In a previous RapidBI article we discussed the effectiveness of Twitter in terms of marketing for SMEs. However, it is far from being the only social media tool that you can use to reach your online audiences. Facebook Canvas was introduced a year ago to allow companies, including SMEs, to establish their marketing presence on...
DEEPLIST Analysis – marketing acronym
DEEPLIST analysis – an alternative to the PESTLE analysis Is DEEPLIST better than PEST or PESTLE? or more of the same? DEEPLIST – Demographic, Economic, Ecologic/ Environmental, Political, Legal, Informational, Social and Technology In 2000 Paul N Finlay had a book published called “Strategic management: an introduction to business and corporate strategy”. In this book...
Twitter as a marketing tool for SMEs
In the past the most successful adverts and promotions have been through word of mouth, viral if you like. Well now for the first time ever viral marketing is available to ordinary business owners - its called Twitter....
10 steps to building relationships for effective change management
In this article, I will share my 10 steps to building relationships for effective change management. 10 Tips for building lasting business relationships and making change management more effective. Go back 10 years and change management was more about conformance, tracking technical changes and processes. Thank goodness that has changed. Today Change Management is more...
Trade show tips for exhibitors #cipdLDshow 2 Badges – one person – How to get a very different experience at Trade Shows and Exhibitions
Trade shows and exhibitions are a mainstay in the armoury of sales and marketing teams. They cost a lot of money to rent the booths. To design the stand. To have resources and people for the duration of the event. But are they making the most of the opportunity? Presentation Skills at Trade Shows many...
5 common mistakes in doing a PESTLE analysis
The PEST or PESTLE analysis is one of the most common diagnostic tools used in marketing and business planning. Its six basic perspectives provide a framework for understanding external factors which may impact the organization, which is easy to follow and yet the tool is so often misunderstood. PESTLE – Political, Economic, Sociological, Ecological, Legal,...
Modern Marketing – You don’t know what you don’t know
The world of business, sales, marketing & communications is changing, the question is are you 'up' with the new strategies or will you be scampering around for the scraps after the main event...
make-the-most-of-social-media-for-marketing
Make the most of social media for marketing Ok so you are one of those people (like me) that uses social marketing sites as part of your marketing strategy? Is your approached integrated or haphazard? Did you know that you can feed your blog posts to your twitter account or face book etc? You...
Attracting clients in a freelance market space – lessons from MLM
How do we attract and retain clients when we are working as a freelancer? As trainers or consultants we get a meeting booked, we have a successful meeting and we are asked to submit a proposal. Often after submission of a proposal we are disappointed when we are not successful, thinking that it was a ‘done deal’...
50 Tips for Using Twitter in Business
A year ago if you had asked anyone about Twitter they would have though you a geek, now many people use it on a daily basis, it is proving valuable for business 50 tips for getting the most out of twitter for business marketing and CRM. Twitter is a powerful business tool link-ing social...
Marketing and SEO for training providers
Marketing is as important part of running a business as delivering the product or closing the sale. How can you close a sale or deliver a product if people don't know you are there?...
Why to use Twitter as a business marketing tool
Twitter as a business marketing tool - Twitter is not understood by many, and miss understood by more - but the proof is in the pudding - it is a well connected channel to market that works - it is very low cost - but to do well involved a significant time commitment (certainly...
Ansoff Matrix – product -v- market grid
The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy....
